Will Guidara & Rory Sutherland - The Art Of Hospitality

Author, restaurateur and co-producer of Emmy award-winning series The Bear, Will Guidara, joins 5x15 for an exclusive London evening in conversation with advertising legend and behavioural scientist, Ogilvy's Rory Sutherland.

As the former co-owner of New York's Eleven Madison Park, which went from a struggling restaurant to being voted the Best Restaurant in the World under his leadership, Will Guidara followed one core principle: give people more than they expect.

By turning ordinary human moments into something unforgettable, Guidara argues, you can build better relationships and stronger connections, and in turn allow customers to connect more closely with your product.

Guidara makes the case for Unreasonable Hospitality in his million-selling book of the same name, which was featured in the Emmy-award-winning series The Bear, and whose many fans include Jimmy Fallon, Simon Sinek and Oprah.

Rory Sutherland has spent a lifetime working on the creative side of the advertising agency Ogilvy UK, providing him with the perfect environment for developing a fascination with the vagaries of human decision-making.

Together, Will Guidara and Rory Sutherland will explore how memorable and over-the-top hospitality is the key to success, in business and in life.

Join for an inspiring conversation about leadership, self-optimisation and the importance of human connection.REVIEWS: "Any organisation would benefit from his thinking." – Simon Sinek; "The ultimate masterclass in how to thoughtfully improve the lives of those around you… must-read, for anyone looking to stand out from the pack." – Dan Levy; "An exceptional book for anyone or any organisation aiming to excel at human connection." – Danny Meyer; "One of the five best management books I have ever read." – Roger MartinSERIES: Presented by 5x15 – "Where great stories are told live."AGE GUIDANCE: Recommended age 14+DURATION: Approx. 1 hour 30 minutes (no interval)SEATING: Unreserved seatingTICKET PRICES: £59.50 (all prices include a £4.50 transaction fee per booking, not per ticket, which applies to online bookings; no fee for Encore members or box office bookings)