BBAM! Festival

Get ready for an unforgettable day of culture, community, business, health, art and music at the Black Business, Art & Music (BBAM) Festival 2026 – Southampton's premier celebration of diversity, heritage and community spirit.Bringing together people of all backgrounds, BBAM is a vibrant festival where cultures meet, communities connect and everyone is welcome.

Whether you're coming for the music, food, cultural experiences, business marketplace or health and wellbeing activities, there is something for everyone to enjoy.One of the festival's biggest attractions will be the International Cultural Villages.

Travel across continents without leaving Southampton as communities transform their spaces into immersive cultural experiences showcasing their traditions, fashion, music, art, language, food and heritage.

Explore vibrant displays, meet community representatives, learn about different cultures and celebrate the diversity that makes our city stronger.Enjoy a full programme of live entertainment throughout the day featuring musicians, singers, dancers, spoken-word artists, DJs and cultural performers.

Experience the energy, creativity and talent that reflects the rich diversity of our communities.The festival will also feature a business and enterprise marketplace, providing opportunities to support local businesses, entrepreneurs, artists and creators.

Discover unique fashion, jewellery, arts, crafts, gifts, cultural products and innovative enterprises while supporting local talent and business growth.This year, BBAM is proud to feature an expanded health and wellbeing zone, bringing together healthcare professionals, doctors, nurses, wellbeing specialists and community health organisations.

Visitors will be able to access free health information and advice, wellbeing support, healthy lifestyle resources, information on cancer awareness and early detection, community health services and opportunities to learn more about staying healthy and supporting loved ones.The festival will also showcase cultural exhibitions, community displays, storytelling, educational activities and interactive experiences celebrating the achievements, contributions and heritage of diverse communities.BBAM is a family-friendly event that welcomes people of all ages, backgrounds and cultures.

Bring your family, friends, neighbours and colleagues and join thousands of visitors for a day of music, culture, food, business, wellbeing and community celebration.