Scandinavian modern designs : behind the scenes Festival of Chichester ASCE Lecture

Popular lecturer James Vaux returns to The Arts Society Chichester Evening with Scandinavian modern: behind the scenes.Why did 1950s Scandinavian modern design become so popular, taking the US and Europe by storm, and how did it turn from a revolutionary movement into just another style? And was there a dark side to it? Lurking in the shadows, there was a Nordic project to change consumer taste and shape the modern citizen, using scientific experimentation and social engineering.Using IKEA catalogues of the period, see just how resistant consumers were to the new, state sanctioned clean lines.